promises promises: 80 years of wooing New Zealand voters
Political advertisements are important visual records of the voters and issues valued by those in political power. They are also protagonists in the creation of our political culture. This book tells the story of how political ads have been strategically deployed by those in political power to maintain that power in New Zealand over the past 80 years. It reveals the origins of much that voters take for granted today, highlights the cultural embeddedness of our current political priorities, and points to why our political system and values are failing to meet the needs of “everyone, everywhere” in 21st century New Zealand. This is an important question to consider at a time when many people around the world are questioning the culpability of dominant cultures in creating the world’s intractable or wicked problems, and their inability to resolve them.
Promises Promises can be purchased directly from the publisher, Massey University Press.
